’m all about weightless styling, matte finishing and organic shapes in the hair, so when I was asked by cult brand Bumble and Bumble to create some relaxed bridal hair looks for their social media accounts I jumped at the chance.
I’ve been a huge fan of the brand for years, their products are designed to created all those soft but edgy looks that I love and so do what I need them to.
I just love their ethos and surf chick vibe in general, so it an absolute pleasure to work with them and to meet their education manager Mark.
Their stylist and educator Allen Thomas Wood in their New York salon is one of my hair heroes so it was an honour to be asked o do a similar job for them in the UK..
I worked with their marketing team and we came up with a few looks that would work well – Fun, cool and not at all boring. What do you think?
“We started working with Jo on shoots and content creation after quickly realising not only her talent and creativity but her entrepreneurial spirit and innate understanding of undone hair and hair that is an enhancement not a distraction. Jo is a wonderful unofficial ambassador for us as she ‘gets’ the Bumble and bumble ethos and also creates new and iconic work that inspires us as a brand. Jo is collaborative, creative and above all has an incredible eye for beautiful hair. “